From fashion runways to art galleries, Bearbricks have taken the world by storm, evolving into more than just collectible toys—they’re a cultural phenomenon. Whether you’re a style enthusiast, an art collector, or simply captivated by these blocky bears, Bearbricks offer something for everyone.
This guide will take you through everything you need to know about Bearbrick collecting. We’ll cover their history, the different types available, tips for starting your own collection, how Bearbricks intersect with fashion and art, and even predictions for the future of this exciting hobby.
What Are Bearbricks?
More Than Just Designer Toys
Bearbricks (stylized as Be@rbrick) are collectible bear-shaped figures created by Medicom Toy, a Japanese company. What sets them apart is their blend of art, design, and pop culture, perfectly wrapped in an iconic bear silhouette.
Bearbricks serve as blank canvases, making them a staple for collaborations with renowned artists, global fashion houses, and pop culture icons. From Louis Vuitton and Chanel to Andy Warhol-inspired designs, Bearbricks seamlessly merge lifestyle, fashion, and art. Their distinct design has made them beloved by collectors worldwide and a key player in modern pop culture.
The History of Bearbrick
Bearbrick was first introduced in 2001 by Medicom Toy to celebrate its 5th anniversary. The initial release was a 100% Bearbrick figure—a small, palm-sized toy aimed at fans of collectible toys. Little did the creators know they were about to birth a global sensation.
By the mid-2000s, Bearbrick had gone from being niche collectibles to status symbols. Collaborations with global brands like BAPE and Supreme helped catapult their popularity, making them must-have items for hypebeasts and urban culture enthusiasts. Today, Bearbricks are no longer just toys but investment-worthy pieces treasured by collectors and exhibited by museums.
Types and Sizes of Bearbrick
Bearbricks are available in various sizes to suit all kinds of collectors. Understanding these is crucial for new collectors navigating the scene.
Sizes
- 100% (7 cm): The smallest and most common size. Perfect for beginners.
- 400% (28 cm): A medium size that’s great for display.
- 1000% (70 cm): The largest size, often considered a centerpiece item for serious collectors.
- Other Variants: Occasionally, Medicom releases unique sizes such as 50% keychains or 200% chrome-plated figures.
Series
Bearbricks are typically released in series format, featuring different themes and designs. Key series include:
- Basic: Minimalist designs with single-color bodies and “BE@RBRICK” printed across the chest.
- Artist: Designed by contemporary artists, such as KAWS or Hajime Sorayama.
- Collaborations: Iconic partnerships with global brands (e.g., Nike, Coca-Cola).
- Movie & TV: Designs inspired by characters from franchises like Star Wars and Marvel.
- Secret/Chase Figures: Rare pieces hidden within each series, often highly coveted and valuable.
Tips for Collecting Bearbricks
For Beginners
Starting your Bearbrick collection can be overwhelming, but these tips will help set you on the right path.
- Start Small
Begin with 100% Bearbricks—they’re affordable and widely available. Focus on themes or designs that resonate with your style.
- Set a Budget
Bearbricks can range from $50 to several thousand dollars, depending on size, rarity, and collaboration. Establish financial boundaries to avoid overspending.
- Shop Smart
Check trusted sources like Medicom retailers, specialty toy stores, and online platforms like eBay or StockX. Beware of counterfeits!
For Advanced Collectors
If you’re looking to take your collection to the next level, here’s how you can snag those elusive items:
- Hunt for Rare Editions
Chase secret figures or limited-edition collaborations. These pieces often appreciate in value over time.
- Authenticate Your Finds
Fake Bearbricks are increasingly common. Always research the seller and inspect packaging details and production marks for authenticity.
- Join Communities
Tap into extensive Bearbrick communities on forums like Hypebeast or Facebook groups. Networking can help you snag deals or find rare items.
The Bearbrick Community
Bearbrick collecting isn’t just a hobby—it’s a community. Across the globe, collectors connect to trade, showcase their collections, and share their love for these artistic toys.
Events and Meetups
Major cities like Tokyo, New York, and Hong Kong often host Bearbrick conventions or display exhibits, where collectors gather to celebrate new releases. These events are excellent opportunities to meet fellow enthusiasts and discover rare pieces.
Online Forums and Marketplaces
Social media platforms such as Instagram, Reddit, or dedicated collector forums are invaluable for staying updated on releases, trends, and resale opportunities.
Bearbrick in Fashion and Art
Bearbricks aren’t just prime additions to toy shelves—they’ve redefined the meaning of collectibles.
Collaborations with Fashion Brands
Luxury fashion houses like Chanel, Dior, and BAPE continually partner with Medicom Toy to release statement Bearbricks. These coveted pieces often sell out in minutes and become treasured investments.
The Artist Edition
Bearbrick’s Artist Series elevates them beyond toys into the realm of fine art. Collaborations with iconic artists like Jean-Michel Basquiat, H.R. Giger, and Takashi Murakami have fostered their reputation as serious collectibles.
Cultural Icon Status
Today, Bearbricks are displayed alongside art collectibles in prestigious museums and private galleries, solidifying their role as both pop art and high art.
The Future of Bearbrick Collecting
The Bearbrick 400 phenomenon shows no signs of slowing down, thanks to advancements in technology and the influence of social media.
Predictions for the Future
- Digital Collectibles
Could Bearbricks enter the metaverse as NFTs? Digital versions of limited-edition designs might become the next frontier for collectors.
- Social Media Influence
Platforms like TikTok and YouTube are likely to further fuel young collectors’ appetite for trendy, collectible art pieces.
- Global Availability
Expect an increase in international distribution, making Bearbricks more accessible to collectors worldwide.
Start Building Your Collection Today
Bearbricks are more than just toys—they’re a reflection of art, culture, and personal style. From exclusive collaborations with luxury brands to their vibrant collector community, they offer endless possibilities for both newcomers and seasoned fans.
Whether you’re hunting for your very first Bearbrick or adding to an already impressive collection, there’s never been a better time to immerse yourself in this iconic hobby.
Why wait? Start exploring your next Bearbrick today and discover the joy of collecting.
